Jumping up another rung from their superb and well-received sophomore LP Blisters In The Pit of My Heart, UK power pop shakers Martha are proving to be the piners to keep a constant eye on. The band’s latest infects 2019 with the kind of hearsick stomach ache that accompanies lost loves, long nights, dour days, and the terrible creeping feeling that you’ll never survive the next couple of months unchanged. Despite covering some of the bands most heavy territory, they make go down pretty easy, swishing down sweet hooks garnished with singalong swoons and whoa-oh choruses that help mask the bitter poison swimming below the in the band’s lyrics. While the hooks are noting to slough at, the band’s bare and bracing subjects elevate them from slipping into the punk undertow.
They’ve always had their hearts on their sleeve, tugging gently at the emotional tags that can sometimes be a brush off for folks. Yet they knot their wordy wallows into decorative lanyards that can’t help but win over listeners with the shared trauma of youth. Every song in Martha’s canon feels like they’re barely getting out alive and its hard not to nod along -whether the listener’s in the throes of high-stakes youth or just moisturizing the scars from it as part of a daily routine. The band is the embodiment of bittersweet, begging the listener back for more with earworms that nod the head but rub the soul raw.
To build those earworms they’re pushing aside the prattle of punk’s latter-day indulgences, keeping in the parachute lite pop billow, but discarding the repetition and cheeky charms. They supplant these with a touch of jangle stripped right out of the English tradition and the wistful cool that comes in tow with their clouded demeanor and introspective bend. While Love Keeps Kicking is easily a record that could facilitate any windows-down car trip for the summer, its just as likely to find you pulled over by the roadside crying off old wounds. For every tear they spill, though, Martha’s there to wrap an arm around and wipe it away. The record is knife and stitches all in one and despite my best intentions, its hard not to listen, lash and repeat.
Support the artist. Buy it HERE.