Despite the undeniable inevitability that they were pups during its actual occurrence, the members of Dude York are savants for the ’90s. True to form, that’s the way the winds of influence have begun to blow, the kids are cribbing my adolescence and I hate to admit, it’s kinda working on me. The songs on Sincerely are built on a trifecta of bands tied by a qualifying “Super” – shades of Supergrass, Superdrag and Super Furry Animals all bound throughout; each imparting their own sense of distorted, crunch-crusted power pop. The band breezes through a yard littered with the slick pieces of Matthew Sweet’s outsized hooks, cribbing more than a few for their own use. They even snag an unshakeable likeness to Spacehog at one time or another.
Now, the ’90s being a time of radio pop shots and one-offs that pulled bands into the spotlight and dumped them down to a few devotees, these anchor points might seem like a well-worn wast of time. They’d be chalked up as an homage paid to bands people dump in the dollar bin of their memories. But for those of us that got the hook of something better from late night radio waves embracing an new alternative, the crunch of distorted hooks feels like coming home. Between the forgettable punch of Eddie Vedder wannabes there were some true gems that funneled restless energy into spring-loaded pop hits.
This is what Dude York captures, on Sincerely. Along with the production team of John Goodmanson (Sleater-Kinney, Bikini Kill) and Cody Votolato, the band have packed up all the right pieces into a tight compilation built for ’90s kids who were too invested in Britpop for their own good. The kids with an NME subscription that caught confused glances in Midwestern lunch rooms. They’ve stacked the hooks high and glossed it all down to a tight sheen. And just like sense memory, this feels good in the headphones, a comfort food crunch that’s part after school snack and part drinking buddy. It may not be breaking any new ground, but it’s digging up the time capsule right.
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