The second single swans into view from Young Guvs’s upcoming GUV III and it’s soaked in a classic power pop sound that’s pulling from the Yellow Pills tradition, echoing The Records, Speedies, and The Toms. The song is draped in a heartsick drama that escalates to a peak on the creamy hooks — a pure ‘70s embodiment of bittersweet guitar pop. While he’s treading well-worn territory, the fact is he’s doing so with such earnest perfection it’s hard to fault the Guv. Been Cook’s often used the Young Guv name to explore a few facets of the past, and while I’d thought he might finally be embracing the country pop phase of his sound fully after a few lead in singles, when he’s in full power pop mode I’m never disappointed. The new album is out March 11th on Run For Cover Records.
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