Hypnolovewheel – “Parallel Universe”
Growing up through the ‘90s it seemed that those of us in more remote areas had to scrap a bit harder to find music outside of limited shelf space in the few stores that existed in the area and the FM dial. I’m still coming upon pockets of bands that seem like they should have had prominence that were just completely lost on the wider net of listeners. Long Island band Hypnolovewheel definitely falls in this category. The band suffers from the ‘90s phenomenon of “horrible cover art overshadows the music inside.”. There was plenty of this trend at the time, but maybe see their collection of covers for yourself. It’s too bad, though, because the band embraced a wide swath of sounds prevalent at the time and made them all work.
From their alt-jangled beginnings on Turn! Turn! Burn! that recall The Embarrassment, to the smudged shoegaze blare of Angel Food and their final stop at power pop swagger on Altered States, the band had an enviable aural trajectory but never seemed to grip too long. Even with a bit of push through ‘90s Marvel (Hypnolovewheel would feature in at least one Spiderman comic at the time) and with opening slots for plenty of large-scale NY headliners, they seemed pretty contained to the East Coast. There wasn’t a huge push behind them. Their first two albums appeared on Fabian Aural Products and they moved to Alias for the rest of their output, but would dissolve after Altered States in ’93. The band’s Dave Ramirez would play with King Missle for a bit while they were still active and following their demise he’d work with James McNew in Dump.
Aptly this collection from Cara Records really ties together their catalog, with selections across their spectrum of sound plus some exclusive demo cuts that haven’t appeared elsewhere. Its a good primer and tends to wrap up some of the band’s most interesting singles and cuts, but their whole catalog is worth perusing at length as they do have plenty of deep cuts that don’t appear here. This is a nice spotlight on a band that seemed to get lost in the cracks like so many swallowed by the ‘90s.
Support the artist. Buy it HERE.