Over the course of three EPs Sheer Mag have built a solid reputation, largely on their ability to squeeze 70’s arena rock and sweaty 60’s soul into the same busted bucket while heaping on the politics in a way that makes them go down easy, despite their songs’ dark centers. The recordings have a tinny quality, but that’s a part of the charm. Christina Halladay sounds like she’s being broadcast over an AM wavelength right into your best memories. There’s a bit of Shannon & The Clams, a bit of Ariel Pink and they split the seams between Royal Headache and Thin Lizzy nicely. But underneath the aesthetics beats a passionate howl and lyrics that deal with the grim realities of working class women in Ciudad Juarez, the machinations of hate and the implications of emotional manipulation. There’s a lot at play here, but at their heart the songs have enough catchy bits to make that combination work swimmingly. Sure lo-fi has had its day and its probably time to crawl back to clarity but the core of Sheer Mag is stacked like Tootsie-pop perfection in its sweetness and jawcracking fun and if you listen close enough, you just might learn something.
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