Ben Cook’s transition from hardcore hammer to lo-fi burner and into power pop perfectionist has seen him master many genres without seemingly breaking a sweat. His previous outing for Slumberland, Ripe For Love, was one of 2015’s best (and yet somehow most overlooked) record. He continues to work towards the ’80s pop vein that’s been pulsing through his later work, though this time he’s turned down the power and slipped on a shade of New Wave that’s got him echoing Nick Lowe through a warm cassette player. The first cut from his upcoming single also taps a touch of early synthpop to the party, marrying the aesthetics of Strawberry Switchblade to the subtle sheen of Shoes-styled pristine pop. At this point I’m sold on Young Guv’s pop mastery and as long as he keeps churning out gems like this, I’m on the hook for life.
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