The Holydrug Couple

Chilean psych-pop duo The Holydrug Couple have always taken a blissful approach to the idea of psychedelia. Their sound doesn’t embrace the attack of fuzz or anger of feedback so much as it seeks to strand listeners in a euphoric cocoon of dazzling light and sound. They’ve done so to great effect on their last couple of albums on a shoestring budget, turning bedroom sessions into gooey, sun-dappled psych-pop that begs the listener to get lost in its embrace. Now they’ve doubled down on the studio setup, looking to produce something of a ‘classic’ record with all the spoils of their Guitar Center sweep-up.

While they’re taking a nod at Beach Boys and Beatles in their reported intentions, in reality this is landing among the heather occupied by The Soft Bulletin and Heaven or Las Vegas. Everything on Hyper Super Mega shimmers, everything glows and turns to gauze rather than becoming concrete. There’s a pop center that might run on an engine of ‘60s and ‘70s giddiness, but once its processed through the band’s arsenal of augmentation its all dry ice and purple glows, like gaseous extraterrestrials trying to tune in Todd Rundgren on the console of a second-hand saucer.

It seems that 2018 is a year for bands to bring forth the best version of themselves and in that regard, Holydrug Couple can clearly be added to that list. Hyper Super Mega achieves the vision that they set out to bring to life when the Couple was formed, a vibrational orchestra rendered in absolute clarity. In a year that’s been tumultuous and feels awfully grounded this is a nice lift into the clouds of distraction and a salve for daily burns.



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