Bloomington’s best kept secret are back and burning like never before with their latest album for Feel It. Taking a springboard off of their last LP, 3rd, the band continues to refine their sound, rolling their garage rumble in a dose of blue-eyed soul and a few kaleidoscopic touches of ‘60s pop. The Bottom of a Rotten Flower has the band working at their tightest sonically, adding in an additional guitarist in the form of Chris Kramer (Nobunny), thickening up the sound and giving a slapdash of bubblegum fun to tracks like “Wet Behind The Eyes” and “Some Things Never Change.” They’ve shirked a bit of their Todd Rundgren cracked loner vibes this time around, and while I miss ‘em personally, this is a much more upbeat offering than the last that’s swaggering with a well-deserved confidence.
That’s not to say its all brash and guitar smash here. The band’s been notable for merging power pop, garage and classic rock touches into timeless songs that hang on the indominable rasp of Keith Harman, but they also know how to dim the lights without losing an ounce of energy. He’s breaking into the ‘80s soundtrack trophy case, pounding the keys like Elton and letting that sunset sax drip all over the end credits on “Now With Feeling.” While over on “My Conscience is Clean” they add a touch of smoke and smolder, draping the mic cable around their shoulders for a touch of garage-soul smolder. The band, naturally, shines when the tempos sweat and there’s a touch of cartoon glee in their eyes, but what makes this their most accomplished record is that they’re building something bigger than one off grab of garage hooks.
This is the closest the band has sounded to an album, planned and proper, sequenced to sting. It’s a big record that testifies to the enduring power of the electric guitar in an age when the form has begun its slide towards the bin for many. The Cowboys are proving as classic as their moniker – kicking out a true doublwide American rock n’ roller that feels built to endure and endear.
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