Landing on Daptone’s rock imprint, Wick, begs more than a few comparisons to power pop’s favorite sons, Big Star. For his sake, let’s hope finding love in the arms of soul proprietors ends better for Rault than it did for the long-term prospects of his predecessors. However, in the short term its working out just fine. Produced by Wayne Gordon, chief engineer at Daptone, the album is lush and luxuriant – curling its toes into carpets of strings, pillowing in pink clouds of reverb and generally hunkering down into a Vaseline-lensed soft-focus that’s far removed from the pop of 2018.
If the record is displaced in time, that seems largely by design, though. Rault is pulling decidedly from the “pop” half of his genre’s namesake, favoring the radio-friendly forms of Badfinger, The Raspberries, Emitt Rhodes and Chris Bell’s solo work. Rault has slipped on the ‘70s like a butterfly collar and it looks good on him. Of course, he’s spent time in the decade before, fiddling with T. Rex boogie and glam crunch on his previous album for Burger. However, while that territory has been raided plentifully over the last few years with an easy entry through garage rock’s back door, the AOR sincerity of the time period is harder to emulate without sounding cheesy, a feat that Rault pulls off with seeming ease. He’s cherry picking through solo McCartney, Harrison and the aforementioned Apple acolytes while skirting the pitfalls of Frampton and Speedwagon for an album that’s all pleasure, no guilt.
Lyrically the album is preoccupied with sleeping and dreaming, subject matter that lends itself well to Rault’s sparkling pop diorama. Songs like “Sitting Still” and “Dream Song” (naturally) feel like they’re pumped in on ripples of dry ice and pastel light. The listening field is tipped back and staring at clouds pass by while Rault’s pop vision is projected above. At a scant 35 minutes, the dream is over almost too soon. Best to leave them wanting more I suppose and It’s A New Day Tonight certainly begs for a sequel and soon. Rault’s found his niche in this corner of the ‘70s. I’d say he should get comfortable their but he seems right at home.
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