I may have mentioned that I have a particular soft spot for Young Guv’s 2015 mini-album Ripe 4 Luv, not in the least because it’s Ben Cook’s most pure distillation of his power pop instincts. That statement’s gonna have to be amended, though, because the release of GUV I acts as a direct descendant of that album, dragging the line from the late ‘70s and early ‘80s right into the mid ‘90s for power pop that was thicker, sunnier, and a touch dreamier. There’s less punk edge in this newer vision, but just as much pop. Young Guv has often served as a mutable base for Cook’s musical lens and while last year’s excursion into slippery funk had its charms, it’s clear that his pop heart beats the strongest.
Pick a point in the record and pretty much any track could have ruled the CMJ charts from ’91-’95. Cook’s shuffling his collection, throwing Matthew Sweet LPs into Fanclub sleeves. He’s rolling Velvet Crush licks in sprinkles of Sloan, second-album Superdrag, and L.A. hook-lovers The Blondes. It’s hard not to time shift when the album’s running through it’s almost heartbreakingly short runtime, and there’s some sort of universal injustice that Cook will never play in front of the racks at Sam Goody. Yet, despite this ingrained nostalgia, the songs also feel timeless, like the best pop from any era. They’re full of joy, bittersweet swoons, and a palpable yearning. Cook has proven that when he’s got pop on his side, his records are indispensable treasures there to comfort your core.
Support the artist. Buy it HERE.