Every once in a while, a true classic slips back out into the world without anyone kicking up to much of a fuss. Just as I was about to work in a Necessary Repress feature on the great – but often dismissed by American audiences – debut by Adorable, I doubled checked and it was due out this month from Music On Vinyl. The Dutch label has a habit of rescuing albums from both the fringe and from the zeitgeist. They’ve been especially handy at working through the period of ‘90s and ‘00s records that began to elude major runs on vinyl, and thus, like Against Perfection have run up huge tabs on Discogs and eBay.
The band had a famously fraught relationship with both its label and the music press. They garnered early praise for the single “Sunshine Smile,” though, which won them hearts at NME and an entry to Alan McGee who’d sign them to Creation. While the songs on Against Perfection were incredible – clear heirs to both the noise of a shoegaze hangover from the years previous and to the swooning pop of Echo & The Bunnymen, the band’s timing always seemed to be off. That connection to shoegaze meant they were on the tail end of trends in a country often too enamored of what’s next. Since 1993 was the year Britpop broke, it seems that Adorable were pedaling murk in a land looking for pristine pop. Abroad, the record was released in the US through SBK, who was having some tense relations with Creation at the time. Their souring on Creation acts and didn’t help to push Adorable on American audiences and the record would languish low on the charts in a crowded field of grunge in 1993.
Further adding to their troubles was the fraught relationship with UK music press, who apparently found them too cocky. It seems that anyone working in shoegaze should put up walls and be withdrawn – wan geniuses in tattered sweaters. Guess the press saved all their patience for loudmouth swagger for the rising tide of Britpop, lord knows there was enough cockiness there to fill quotas. When Sony took over Creation the band felt pressured by their shortcomings to quickly produce a follow up. The resulting Fake was nowhere near the proper successor to Against Perfection and as feared, the band was dropped a mere three years after signing with Creation. So, it’s good to have the debut back on the turntable, especially without the typical $100+ pricetag. If, like me, you came to this one late due to US press covering about one British band a month, then now’s the perfect moment to make up for lost time. Kinda feel like it might be another 25 years before they press this one again.
Support the artist. Buy it HERE.